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Orchestrating Content Marketing On A Global Scale

September 30, 2014 0 Comments
Orchestrating Content Marketing On A Global Scale

Content Marketing: How do we do it globally?  Enterprises are only just beginning to integrate content marketing into their mix — and they are quickly realizing that content must permeate the organization. This applies globally just as much as it does regionally. – Read article:  http://purl.ws/941

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Snapchat Celebrates 3 Years; Brands Start Taking the Platform Seriously

September 30, 2014 0 Comments
Snapchat Celebrates 3 Years; Brands Start Taking the Platform Seriously

Happy 3rd Birthday to our favorite yellow-and-white ghost friend! Time flies, but thanks to Ghost Chillah (the Snapchat ghost’s official name), time has become even more fleeting, and moments exist only as long as the small square in the right-hand corner is still lit up purple. Three years ago would you have guessed that, every […]

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How to Optimize Your Content Marketing for More Leads

September 30, 2014 0 Comments
How to Optimize Your Content Marketing for More Leads

Is your content marketing strategy working for your business, or would you like to generate more leads? Where do you start? How do you find the best ideas?  Elliot Shmukler, former product manager of LinkedIn, pioneered the idea that all optimization tactics stem from one of three basic levers: – Read article:  http://purl.ws/93z

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All the Details You Need to Rank with Local SEO Marketing

September 30, 2014 0 Comments
All the Details You Need to Rank with Local SEO Marketing

Wow. I’m not sure that I’ve seen as detailed a checklist on the do’s, don’ts and other tips necessary to ensure your site is optimized for local search engine rankings. It’s also important to remember that ranking locally does not necessarily mean a combination of a geographic location in the search term. Often, you get […]

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4 Tools to Grow Your Email List Fast

September 24, 2014 0 Comments
4 Tools to Grow Your Email List Fast

Do you wonder why you don’t have engaged readers on your blog? Do people come and then leave your website, without letting you know if they would return?  If your web analytics software is showing that you’re attracting more new visitors than returning ones, you might recognize that you have to work harder on engaging […]

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Why Marketing Sets the Stage for Prospecting

September 24, 2014 0 Comments
Why Marketing Sets the Stage for Prospecting

A couple of weeks ago, Doug and I attended Content Marketing World, where we were surrounded by content geeks like ourselves and we even saw a keynote by Mr. Kevin Spacey. (Yes, he quoted Frank Underwood 3 times. No, we didn’t get a picture. Yes, I love him even more). It’s always like a vacation […]

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In Shopping Search, Keywords Are The End, Not The Beginning

September 23, 2014 0 Comments
In Shopping Search, Keywords Are The End, Not The Beginning

Imagine you are working at a flourishing brick-and-mortar electronics store. It’s a typical autumn Sunday and a customer walks in. He approaches the counter and says “television.” That’s it. You are not sure what the customer is looking for based on that vague term so you are forced to guess by looking for clues. – […]

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Pinterest Ad Plans Include Audience Targeting & Conversion Tracking

September 23, 2014 0 Comments
Pinterest Ad Plans Include Audience Targeting & Conversion Tracking

Pinterest’s advertising plans, further teased late last Friday when the company announced it would update its privacy policy on Oct. 19, became a little clearer today.  The social bookmarking site will offer advertisers the ability to target consumers in their database — for instance, from an email list — with ads on Pinterest. – Read […]

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A 7-Step Process for Building a Blog Content Backlog

September 23, 2014 0 Comments
A 7-Step Process for Building a Blog Content Backlog

In order to create this blog content, blog editors need to spend a lot of time coordinating blog content which may involve recruiting writers, setting guidelines, and, of course, editing and publishing content. This is no easy task, but we are here to help you get started coordinating all that blog content. Here are the steps […]

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How to Optimize Your LinkedIn Profile for Social Selling

September 23, 2014 0 Comments
How to Optimize Your LinkedIn Profile for Social Selling

For a person not in sales, unless they’re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn’t 100% perfect. Summary not the most engaging paragraph in the world? Not a big deal. A picture with their dog? Sure. – Read […]

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