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The Unfortunate Reality Of Most Content Marketing Programs

April 17, 2015 0 Comments
The Unfortunate Reality Of Most Content Marketing Programs

A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely on Internet self-service research for their scouting when making buying decisions about many products and services. In my experience with clients, 60-80 percent of the typical customer journey now takes place unaided and online. The […]

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Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

April 17, 2015 0 Comments
Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case. Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another. However, I believe that it is important to optimize […]

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Stop Losing Traffic From A/B Testing

February 12, 2015 0 Comments
Stop Losing Traffic From A/B Testing

The best websites have mastered A/B testing, but they’re still leaving a lot of performance on the table. A/B testing without personalization is like peanut butter without jelly. If option A wins a test with 60% of your audience, the other 40% of your audience who preferred option B are left out in the cold […]

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8 Compelling Ways To Tell 140 Character Stories On Twitter

February 2, 2015 0 Comments
8 Compelling Ways To Tell 140 Character Stories On Twitter

With nearly 300 million users, Twitter is one of the most effective means of getting your message to your target audience. With a mind-boggling amount of tweets circulating on a daily basis, your challenge is to make your message stand out and get noticed. You also have to maximize the 140-character limit allotted per tweet. […]

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3 Often Forgotten LinkedIn Tools That The Pros Use

February 2, 2015 0 Comments
3 Often Forgotten LinkedIn Tools That The Pros Use

There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision makers, it’s never been faster, easier and more cost effective to get your message in front of potential clients, journalist, partners and even […]

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9 Effective Email Unsubscribe Pages

February 2, 2015 0 Comments
9 Effective Email Unsubscribe Pages

One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt in, people change their minds or decide they’re not actually interested in your content after […]

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3 Simple Ways to Personalize Content by Referral Source

February 2, 2015 0 Comments
3 Simple Ways to Personalize Content by Referral Source

Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I’m hearing a resounding, “No!” – Read article:  http://icl.ink/1vf

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5 Reasons Why You Should Have a Digital Marketing Strategy

January 29, 2015 0 Comments
5 Reasons Why You Should Have a Digital Marketing Strategy

A digital marketing strategy is an absolute given for any company trying to market itself online – right?  That’s certainly the impression you’d get from reading most digital marketing blogs, where the question of whether you should have a digital marketing strategy has long ago been eclipsed by how to develop one. – Read article:  […]

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Incorporate Multiple Types Of Digital Marketing Into Your Promotional

January 29, 2015 0 Comments
Incorporate Multiple Types Of Digital Marketing Into Your Promotional

The amount of digital marketing channels that are available can seem overwhelming, and as a result some people focus on only one or two of them. Now that people are starting to change the way they access data (i.e. mobile), it’s time to start expanding the reach of your promotional strategy. Here are some of […]

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The 5 SEO Signals That Drive Your Website’s Success

January 29, 2015 0 Comments
The 5 SEO Signals That Drive Your Website’s Success

Your website won’t just appear in search engine results just by itself. It takes a bit of clever planning to ensure that your customers find your website when searching for the product or services you offer. – Read article:  http://icl.ink/1va

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