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How to Be the Best Answer with Topic Targeting

October 27, 2014 0 Comments
How to Be the Best Answer with Topic Targeting

This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network.  For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as […]

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Daily 18-Minute Social Media Plan For Small Businesses

October 27, 2014 0 Comments
Daily 18-Minute Social Media Plan For Small Businesses

At first, spending under half an hour on managing social media may sound like a tall order, especially considering that an average user spends approximately 3 hours on social media per day. Before you commit to the new schedule, analyze your current one: which social media network do you visit first? Do you go through […]

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Who Owns Social? Public Relations or a Social Specialist?

October 27, 2014 0 Comments
Who Owns Social? Public Relations or a Social Specialist?

What came first, the chicken or the egg? Similar to this old adage, we don’t know who should own a brand’s social presence: public relations or social media marketing? It seems like the answer is right in the question. Truth is, social media marketing was sort of born from the rib of public relations, and […]

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The Top 3 Hacks to Grow Blog Subscribers

October 27, 2014 0 Comments
The Top 3 Hacks to Grow Blog Subscribers

Do you sometimes feel like you’re trying to do too much?  Often we tend to try doing many things at a time without getting the expected results. Even though we’re 100% sure that everything is going as planned, time passes and our expectations are not fulfilled. – Read article:  http://purl.ws/9ai

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Google Webmasters Scared the Crap out of Me!

October 27, 2014 0 Comments
Google Webmasters Scared the Crap out of Me!

We’ve been working day and night preparing the Marketing Technology blog for an upcoming design change. Work has included going back through 4,000 blog posts – ensuring we have featured images, the content isn’t out of date (like platforms that have gone out of business), and ensuring we don’t have other strange problems… like about […]

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2014 Statistics and Trends for Businesses on Social Media

October 7, 2014 0 Comments
2014 Statistics and Trends for Businesses on Social Media

Social media isn’t going anywhere and businesses now realize that if they wish to reach their prospects and customers, their online presence in social media is a foundation of their overall marketing strategy. This infographic is a fantastic in-depth look, by industry, medium, and social channel, on how businesses are leveraging social media to connect […]

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We’re Proof that Interest in Marketing Technology is Growing!

October 7, 2014 0 Comments
We’re Proof that Interest in Marketing Technology is Growing!

Our audience is growing. Not a little bit as it’s done gradually the last decade. It’s growing every single month as more and more companies are overwhelmed with the decisions that need made with regard to marketing technology. – Read article:  http://purl.ws/96c

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Orchestrating Content Marketing On A Global Scale

September 30, 2014 0 Comments
Orchestrating Content Marketing On A Global Scale

Content Marketing: How do we do it globally?  Enterprises are only just beginning to integrate content marketing into their mix — and they are quickly realizing that content must permeate the organization. This applies globally just as much as it does regionally. – Read article:  http://purl.ws/941

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Snapchat Celebrates 3 Years; Brands Start Taking the Platform Seriously

September 30, 2014 0 Comments
Snapchat Celebrates 3 Years; Brands Start Taking the Platform Seriously

Happy 3rd Birthday to our favorite yellow-and-white ghost friend! Time flies, but thanks to Ghost Chillah (the Snapchat ghost’s official name), time has become even more fleeting, and moments exist only as long as the small square in the right-hand corner is still lit up purple. Three years ago would you have guessed that, every […]

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How to Optimize Your Content Marketing for More Leads

September 30, 2014 0 Comments
How to Optimize Your Content Marketing for More Leads

Is your content marketing strategy working for your business, or would you like to generate more leads? Where do you start? How do you find the best ideas?  Elliot Shmukler, former product manager of LinkedIn, pioneered the idea that all optimization tactics stem from one of three basic levers: – Read article:  http://purl.ws/93z

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