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10 Awesome Testing Ideas From the Conversion Pros at Call to Action

September 19, 2014 0 Comments
10 Awesome Testing Ideas From the Conversion Pros at Call to Action

When optimizing landing pages and marketing campaigns, many marketers look to the pros for advice.  Conversion rate optimization veterans have spent much time in the testing trenches, where they’ve both triumphed and seen epic conversion fails. Learning from their mistakes can save you hours of trial and error – and many marketing dollars. – Read […]

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4 Common Blogging Mistakes That Prevent You From Growing Your Business

September 19, 2014 0 Comments
4 Common Blogging Mistakes That Prevent You From Growing Your Business

Your blog is a great way to deliver value to your prospects and establish yourself as an authority in your niche.  But if you’re not blogging strategically – with your business goals in mind – then chances are you’re preventing hoards of interested prospects from converting. – Read article:  http://purl.ws/90t

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Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

September 19, 2014 0 Comments
Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before work started. And, in that world, the right answer makes sense! Could you imagine a scenario where you decided to build […]

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5 Ways Retail Benefits from Hyperlocal Social Monitoring

September 19, 2014 0 Comments
5 Ways Retail Benefits from Hyperlocal Social Monitoring

Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available). […]

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4 Brands That Have Cracked the Social Commerce Code

September 16, 2014 0 Comments
4 Brands That Have Cracked the Social Commerce Code

Social commerce has been the latest buzzword over the last few months. With Facebook testing its ‘Buy’ button and Twitter planning to follow suit; the social media platforms have turned serious about growing their share of their e-commerce pie. – Read article:  http://purl.ws/8z7

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5 Pinterest Marketing Tactics That Produce Big Results

September 16, 2014 0 Comments
5 Pinterest Marketing Tactics That Produce Big Results

There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square of dark chocolate and Pinterest.  Oh, Pinterest. How I love you. I could spend hours prowling through your copious collections of perfectly-styled meals, curated outfits, far-flung destinations and inspirational quotes. (And […]

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How Content Partners Can Boost Your Content Marketing Strategy

September 16, 2014 0 Comments
How Content Partners Can Boost Your Content Marketing Strategy

The guest blogging process is very similar to both the sales and support process. Even if you’re not the best salesperson or great at supporting people, you can still close these content marketing partnership requests at a high rate and keep them alive and thriving.  Now that you’ve found your potential content marketing partners, follow […]

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5 New Email Marketing Terms You Should Know

September 16, 2014 0 Comments
5 New Email Marketing Terms You Should Know

In digital marketing, where the ground is constantly shifting beneath our feet, our vocabulary often can’t keep up. Giving names to practices, tactics, and tools is clarifying, gives us a label to have conversations around, and allows us to build programs under those signposts. – Read article:  http://purl.ws/8z5

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Social Networking Has Shortest, Most Frequent App Sessions

September 16, 2014 0 Comments
Social Networking Has Shortest, Most Frequent App Sessions

Time with apps is increasing. That’s according to a new analysis from Localytics, which finds that overall time spent with apps has grown by 21 percent year-over-year.  Previously comScore reported that app usage now represents more than 50 percent of total time spent with digital media. – Read article:  http://purl.ws/8za

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14 Strategies for Increasing Revenue on Your Ecommerce Site

September 16, 2014 0 Comments
14 Strategies for Increasing Revenue on Your Ecommerce Site

This morning we shared 7 strategies for increasing customer spending in your retail location. There are techniques that you should be deploying on your ecommerce site as well! Dan Wang shared an article on actions you can take to increase the value of your shopper’s carts at Shopify and ReferralCandy has illustrated those actions in […]

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