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How to Optimize Your Event Marketing With Social Ads and Landing Pages

August 29, 2014 0 Comments
How to Optimize Your Event Marketing With Social Ads and Landing Pages

Participating in live events gives you the opportunity to network, learn about industry trends, find partners and develop relationships with customers – all while getting some fresh air away from your computer screen. – Read article:  http://purl.ws/8q1

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If You’re Collecting Data, Your Customer Has These Expectations

August 29, 2014 0 Comments
If You’re Collecting Data, Your Customer Has These Expectations

A recent report from Thunderhead.com redefines customer engagement in the age of digital transformation: Engagement 3.0: A New Model for Customer Engagement provides insight into the whole customer experience picture. Here are some key findings: – Read article:  http://purl.ws/8pz

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How to Show Real ROI for Your Content Marketing eBook

August 27, 2014 0 Comments
How to Show Real ROI for Your Content Marketing eBook

The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, over 50% of marketers are investing more budget in content marketing and the most effective marketers spend more than double than the least effective marketers. While budgets […]

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How to Build Relationships with Influential Bloggers

August 27, 2014 0 Comments
How to Build Relationships with Influential Bloggers

Are you looking for ways to build successful relationships with influential bloggers? Are you looking for bloggers to act as ambassadors for your products and services?  There are a number of different ways that you can build relationships with influential bloggers depending on your needs and preferences. – Read article:  http://purl.ws/8pm

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What Marketers Need to Know About Ad Model Changes on Twitter, Facebook…

August 27, 2014 0 Comments
What Marketers Need to Know About Ad Model Changes on Twitter, Facebook…

Another day, another changing ad model among the top social media platforms. Or at least that’s the way it must feel to marketers who are striving to leverage Instagram, Twitter, and Facebook to reach customers and increase engagement with them. – Read article:  http://purl.ws/8pl

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Social Shmooze Newsletter for 8/27/2014

August 27, 2014 0 Comments
Social Shmooze Newsletter for 8/27/2014

Discover and shmooze about all things social media and online marketing. – Read article:  http://eepurl.com/1Uv1z

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Anatomy of an Irresistible Blog Post

August 27, 2014 0 Comments
Anatomy of an Irresistible Blog Post

“Why is it that some blog posts generate a ton of traffic and social conversation, while others just sit there?” A very good question, and one that bloggers have been posing since the dawn of the blogosphere. While there’s no single magic formula for an irresistible blog post, a good blogger knows that certain elements […]

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Whitepapers That Drive Sales: 5 Tips

August 27, 2014 0 Comments
Whitepapers That Drive Sales: 5 Tips

Each week, I download whitepapers and read them. Ultimately, the power of a whitepaper is measured, not in the number of downloads, but the subsequent revenue you’ve attained from publishing it. Some whitepapers are better than others and I wanted to share my opinions of what I believe makes a great whitepaper. – Read article:  […]

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Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft…

August 27, 2014 0 Comments
Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft…

Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information?  I didn’t think so.  It’s funny to think that way back when, you could get up and grab a cup of coffee while your email downloaded though a dial up connection. Today, it’s all […]

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Discover The Power Within You: Storytelling and Content Marketing

August 26, 2014 0 Comments
Discover The Power Within You: Storytelling and Content Marketing

A few days ago, a friend of mine sent me a message on Facebook in which she encouraged me to participate to a webinar. Unfortunately, I was out of the office and had no access to any device that would let me connect to the internet.  I finally saw her message and read the title […]

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