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Content Marketing

The Unfortunate Reality Of Most Content Marketing Programs

April 17, 2015 0 Comments
The Unfortunate Reality Of Most Content Marketing Programs

A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely on Internet self-service research for their scouting when making buying decisions about many products and services. In my experience with clients, 60-80 percent of the typical customer journey now takes place unaided and online. The […]

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Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

April 17, 2015 0 Comments
Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case. Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another. However, I believe that it is important to optimize […]

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Stop Losing Traffic From A/B Testing

February 12, 2015 0 Comments
Stop Losing Traffic From A/B Testing

The best websites have mastered A/B testing, but they’re still leaving a lot of performance on the table. A/B testing without personalization is like peanut butter without jelly. If option A wins a test with 60% of your audience, the other 40% of your audience who preferred option B are left out in the cold […]

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3 Simple Ways to Personalize Content by Referral Source

February 2, 2015 0 Comments
3 Simple Ways to Personalize Content by Referral Source

Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I’m hearing a resounding, “No!” – Read article:  http://icl.ink/1vf

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Does Your 2015 Content Marketing Strategy Cover These Trends?

January 29, 2015 0 Comments
Does Your 2015 Content Marketing Strategy Cover These Trends?

Content Marketing is leading the pack on digital marketing trends for 2015, followed by Big Data, Email, Marketing Automation and Mobile. Not surprisingly, that priority is reflected in our agency where we’ve been ramping up a Big Data project we’ve developed for a major online publisher. Big Data is becoming a necessity simply because of […]

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7 Key Takeaways from Our Content Creation Tactics Webinar

January 29, 2015 0 Comments
7 Key Takeaways from Our Content Creation Tactics Webinar

On Tuesday, we had a fantastic webinar with one of our partners, Wordsmith for Marketing, on “10 Content Creation Tactics for When the Well Runs Dry.”  While we did have fun making jokes and doing little dances behind the scenes, there were some great insights shared on the webinar. – Read article:  http://icl.ink/1v8

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10 Amazing Sites That Will Pay You For Your Writing

January 21, 2015 0 Comments
10 Amazing Sites That Will Pay You For Your Writing

So you’ve got a thing for writing, but do it for your own pleasure? Maybe you’ve tried earning some cash with your content, but didn’t manage to find the right strategy? It’s time to start reaping the benefits of your talent. – Read article:  http://icl.ink/1v2

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7 Indispensable Website Graders and Content Scores

January 21, 2015 0 Comments
7 Indispensable Website Graders and Content Scores

You can audit your content in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into.   I’m the type to always plug our Buffer blog URL into a tool to get feedback. If […]

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A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9…

January 20, 2015 0 Comments
A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9…

On marketing blogs everywhere (including this one), you hear a lot of lip-flapping about the importance of meticulously planning your marketing campaigns.  But what many don’t address is that marketing campaigns aren’t specific to product launches – if you want to achieve measurable results with your marketing, you need to treat every single one of […]

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Ready to Ramp Up Your Instagram Marketing?

January 20, 2015 0 Comments
Ready to Ramp Up Your Instagram Marketing?

I’ll be the first to admit that I don’t put too much time into Vine, Instagram and sharing images on social media. I want to, but it’s just so much easier to provide a tip via text than it is to grab a graphic, do some design, and share something that is just as meaningful, […]

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