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Online Marketing

The Unfortunate Reality Of Most Content Marketing Programs

April 17, 2015 0 Comments
The Unfortunate Reality Of Most Content Marketing Programs

A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely on Internet self-service research for their scouting when making buying decisions about many products and services. In my experience with clients, 60-80 percent of the typical customer journey now takes place unaided and online. The […]

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Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

April 17, 2015 0 Comments
Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case. Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another. However, I believe that it is important to optimize […]

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5 Post-Conversion Strategies to Increase Customer Lifetime Value

November 7, 2014 0 Comments
5 Post-Conversion Strategies to Increase Customer Lifetime Value

As marketers, we tend to spend a disproportionate amount of time focusing on creating customers compared to retaining customers. And while the latter may sound like the job of the customer support team, smart marketers understand that the two are linked. – Read article:  http://purl.ws/9dt

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How to Optimize Your Event Marketing With Social Ads and Landing Pages

August 29, 2014 0 Comments
How to Optimize Your Event Marketing With Social Ads and Landing Pages

Participating in live events gives you the opportunity to network, learn about industry trends, find partners and develop relationships with customers – all while getting some fresh air away from your computer screen. – Read article:  http://purl.ws/8q1

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If You’re Collecting Data, Your Customer Has These Expectations

August 29, 2014 0 Comments
If You’re Collecting Data, Your Customer Has These Expectations

A recent report from Thunderhead.com redefines customer engagement in the age of digital transformation: Engagement 3.0: A New Model for Customer Engagement provides insight into the whole customer experience picture. Here are some key findings: – Read article:  http://purl.ws/8pz

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What Marketers Need to Know About Ad Model Changes on Twitter, Facebook…

August 27, 2014 0 Comments
What Marketers Need to Know About Ad Model Changes on Twitter, Facebook…

Another day, another changing ad model among the top social media platforms. Or at least that’s the way it must feel to marketers who are striving to leverage Instagram, Twitter, and Facebook to reach customers and increase engagement with them. – Read article:  http://purl.ws/8pl

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Think You Know LinkedIn? 7 Common Myths Debunked

August 21, 2014 0 Comments
Think You Know LinkedIn? 7 Common Myths Debunked

Ever wonder what happens when you hit the magical “500+ connections” level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update? – Read article:  http://purl.ws/8n9

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8 Simple Tips to Improve Your Lead Nurturing Campaigns

August 21, 2014 0 Comments
8 Simple Tips to Improve Your Lead Nurturing Campaigns

Lead nurturing campaigns are a great way to guide your leads through each stage of the buying cycle, moving them towards a purchase. By providing valuable content and meeting a prospect’s needs at each stage, you’ll stay top of mind and position your company for the sale. – Read article:  http://purl.ws/8n8

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The 6 Step Social Media Marketing Strategy Plan For Your Business

August 21, 2014 0 Comments
The 6 Step Social Media Marketing Strategy Plan For Your Business

Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented. A common mistake businesses make is failing to develop a formal social media plan. Having a plan for social media is just as important as it is any […]

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Will Your Company’s Social Media Marketing Efforts Pay Off?

August 21, 2014 0 Comments
Will Your Company’s Social Media Marketing Efforts Pay Off?

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of […]

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