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Charlene Li on social media: companies, professionals, metrics and social customer service

April 9, 2013 0 Comments
Charlene Li on social media: companies, professionals, metrics and social customer service

The following three (3) videos are from a late 2012 interview with Charlene Li (@charleneli), co-author of  ”Groundswell” and author of New York Times bestseller “Open Leadership”.   Charlene is the founder of Altimeter Group, an advisory firm that helps companies and industries leverage their work on social media.  Enjoy! PART 1 “Companies are still very nervous […]

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5 tips to define the best keywords for your social media monitoring

April 9, 2013 0 Comments
5 tips to define the best keywords for your social media monitoring

The efficiency of any Social Customer Service initiative depends on good social media monitoring. This in turn directly depends on the quality of the keywords you select. Here are 5 tips to help define the search terms you use in your monitoring. 1. Clearly define what you need to “hear.” Think carefully about possible keywords and how they […]

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Six Methods For Measuring Social Media

April 4, 2013 0 Comments
Six Methods For Measuring Social Media

In its “Social Media ROI Cookbook,” Altimeter Group identifies the six methods that organizations use to measure their social results on a day-to-day basis. Three of the methods are categorized as “top down” methods and three as “bottom up.” Top down The top down methods, which rely on the user to draw conclusions based on […]

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The Marketer’s Guide to Instagram

March 25, 2013 0 Comments
The Marketer’s Guide to Instagram

Despite facing plenty of controversy over its proposed Terms of Service changes, Instagram remains a hot site for both users and the marketers who want to capitalize on its popularity. If you’ve never used it before, Instagram is one part Flickr and one part Twitter: essentially a community in which users take and share photos […]

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50 Tried and True Social Insights from Real Marketers

March 21, 2013 0 Comments
50 Tried and True Social Insights from Real Marketers

Last year, Marketo embarked on their Social Marketing Rockstar Tour where they visited 15 cities across the nation to talk about implementing, executing, and measuring social strategy. They met marketing interns all the way up the ladder to CEOs, spoke to marketers from every industry, and networked with both large companies of 10,000+ employees and […]

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Do you know what your video analytics are?

March 20, 2013 0 Comments
Do you know what your video analytics are?

These days if you want to engage your audience, you’re going to need to go multimedia, and that often means video, usually embedded video.  The problem is, once you use embeds, you have no idea what your users are doing with it.  You end up with no visibility on their actual engagement. VidAnalytic is your […]

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An interactive graphic to show the benefit of each social platform.

March 20, 2013 0 Comments
An interactive graphic to show the benefit of each social platform.

An interactive graphic to show the benefit of each social platform for your business/brand. The Social Media Landscape infographic Source: http://www.cmo.com/2013/social-media-guide.html  

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Useful Tips And Tricks For Making Video Marketing A Winning Strategy

March 18, 2013 0 Comments
Useful Tips And Tricks For Making Video Marketing A Winning Strategy

YouTube comment search is a great way to find videos on the topic you’re planning to use in your next video. This allows you to see what other people are talking about and then you can either answer their questions or come up with new information which isn’t currently being provided. Use colors that are […]

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7 side-effects of social media

March 15, 2013 0 Comments
7 side-effects of social media

Seven side-effects of social media

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Implement RSS Graffiti on WP

March 14, 2013 0 Comments
Implement RSS Graffiti on WP

Check out RSS Graffiti for sharing a post from your WordPress Blog to Facebook. http://www.rssgraffiti.com

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