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Archive for March, 2013

YouTube or Vimeo for Small Business?

March 27, 2013 0 Comments
YouTube or Vimeo for Small Business?

So should the average small business use Vimeo? If your business is selling services or technology to creative types, then yes, definitely. If you have searched for video content recently, the chances are that you were directed to a YouTube site. But sometimes you will have come across Vimeo. Vimeo is video hosting site that […]

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5 Online Marketing Strategies for a Tight Budget

March 25, 2013 0 Comments
5 Online Marketing Strategies for a Tight Budget

In a world where attention is currency, it’s becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you’re also competing with social media and a multitude of other distractions for the attention of your prospects. But that […]

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The Marketer’s Guide to Instagram

March 25, 2013 0 Comments
The Marketer’s Guide to Instagram

Despite facing plenty of controversy over its proposed Terms of Service changes, Instagram remains a hot site for both users and the marketers who want to capitalize on its popularity. If you’ve never used it before, Instagram is one part Flickr and one part Twitter: essentially a community in which users take and share photos […]

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Small business needs email marketing services too.

March 21, 2013 0 Comments
Small business needs email marketing services too.

Email marketing is recognized as being an important tool in the toolbox of the social media marketer. It’s an ideal way of promoting products, services and events to customers, business prospects, members or suppliers who have explicitly requested to receive such email messages. Small businesses need to take advantage of email marketing too. In keeping […]

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50 Tried and True Social Insights from Real Marketers

March 21, 2013 0 Comments
50 Tried and True Social Insights from Real Marketers

Last year, Marketo embarked on their Social Marketing Rockstar Tour where they visited 15 cities across the nation to talk about implementing, executing, and measuring social strategy. They met marketing interns all the way up the ladder to CEOs, spoke to marketers from every industry, and networked with both large companies of 10,000+ employees and […]

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The Smart Marketer’s Guide to Generating Higher ROI from Email Throughout the Consumer Purchase Path

March 20, 2013 0 Comments
The Smart Marketer’s Guide to Generating Higher ROI from Email Throughout the Consumer Purchase Path

Today’s digital marketing offers many different channels that the average brand uses to reach customers, leading to an increase in touchpoints along the purchase path. These channels are not mutually exclusive; rather they influence and are influenced by one another in a given campaign. e-Dialog has created a study that looks specially at one such […]

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Do you know what your video analytics are?

March 20, 2013 0 Comments
Do you know what your video analytics are?

These days if you want to engage your audience, you’re going to need to go multimedia, and that often means video, usually embedded video.  The problem is, once you use embeds, you have no idea what your users are doing with it.  You end up with no visibility on their actual engagement. VidAnalytic is your […]

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An interactive graphic to show the benefit of each social platform.

March 20, 2013 0 Comments
An interactive graphic to show the benefit of each social platform.

An interactive graphic to show the benefit of each social platform for your business/brand. The Social Media Landscape infographic Source: http://www.cmo.com/2013/social-media-guide.html  

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All the software you need for effective inbound marketing

March 19, 2013 0 Comments
All the software you need for effective inbound marketing

All the software you need to do inbound marketing.  HubSpot’s software helps marketers take advantage of the changing nature of how people research and shop for products/services – bringing together a suite of Internet marketing tools for the small or medium sized business, including tools for search engine optimization, business blogging, content publishing, lead intelligence […]

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5 Things Kept in Mind Before Selecting A SEO Service Company

March 18, 2013 0 Comments
5 Things Kept in Mind Before Selecting A SEO Service Company

For executives who need to create more profits for their company, it’s not a question any further, whether they should use an SEO services Company- truth be told. Nevertheless, when selecting the right Web optimization professional to work with, you should consider a couple of things. When you opt for the right SEO services company […]

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