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Archive for April, 2013

5 social media toolkit essentials

April 25, 2013 0 Comments
5 social media toolkit essentials

How best to manage your channels? Here’s help with scheduling updates, measuring key terms and hashtag reach – and more. Social media as a marketing channel is now virtually a must for businesses of all shapes and sizes. However, one of the unrecognised hurdles of social media is the complexity required to manage your social […]

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Free eBook – How to build a social media customer support organization

April 12, 2013 0 Comments
Free eBook – How to build a social media customer support organization

Free Download! Social media is rapidly changing the customer service industry.  Led by consumers under 25, this shift is seeing more and more people turning to social media sites, from Facebook and Twitter to blogs and forums, to solve problems, search for information and voice complaints.  The question this eBook aims to answer is: “how […]

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Charlene Li on social media: companies, professionals, metrics and social customer service

April 9, 2013 0 Comments
Charlene Li on social media: companies, professionals, metrics and social customer service

The following three (3) videos are from a late 2012 interview with Charlene Li (@charleneli), co-author of  ”Groundswell” and author of New York Times bestseller “Open Leadership”.   Charlene is the founder of Altimeter Group, an advisory firm that helps companies and industries leverage their work on social media.  Enjoy! PART 1 “Companies are still very nervous […]

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5 tips to define the best keywords for your social media monitoring

April 9, 2013 0 Comments
5 tips to define the best keywords for your social media monitoring

The efficiency of any Social Customer Service initiative depends on good social media monitoring. This in turn directly depends on the quality of the keywords you select. Here are 5 tips to help define the search terms you use in your monitoring. 1. Clearly define what you need to “hear.” Think carefully about possible keywords and how they […]

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Vintage Social Networking

April 9, 2013 0 Comments
Vintage Social Networking

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Six Methods For Measuring Social Media

April 4, 2013 0 Comments
Six Methods For Measuring Social Media

In its “Social Media ROI Cookbook,” Altimeter Group identifies the six methods that organizations use to measure their social results on a day-to-day basis. Three of the methods are categorized as “top down” methods and three as “bottom up.” Top down The top down methods, which rely on the user to draw conclusions based on […]

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