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Archive for July, 2014

What’s Google’s Biggest Fear? Native Search

July 31, 2014 0 Comments
What’s Google’s Biggest Fear? Native Search

Historically, consumers have used Google for research in every step of the purchasing process, all the way up the sales funnel — starting with lifestyle search terms like [grass stains] to product consideration terms like [Tide reviews] and purchase decision terms like [where to buy Tide online]. – Read article:  http://purl.ws/8h0

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7 Silly Hashtag Mistakes No One Should Make

July 31, 2014 0 Comments
7 Silly Hashtag Mistakes No One Should Make

Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. Today, hashtags have become a cultural phenomenon — they’re on almost every social network and used in everyday conversations. – Read article:  http://purl.ws/8gz

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The Fundamentals of Inbound Marketing [Free Training Deck]

July 31, 2014 0 Comments
The Fundamentals of Inbound Marketing [Free Training Deck]

Has anybody — perhaps by a colleague or client — ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question?  Even though “inbound marketing” as a term has been around for nearly a decade and grown immensely in popularity, there’s still some confusion about what it is or what it means, or […]

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Marketers Don’t Really Believe in Social Media…Yet!

July 31, 2014 0 Comments
Marketers Don’t Really Believe in Social Media…Yet!

Social Media has disrupted the media industry somewhat, yet not to the extent you might expect. At $2.9 billon, social media spending is less than eight percent of the total digital pie. Unlike other Digital media, marketing dollars have not migrated to social channels in large amounts. Google’s revenues are larger than Facebook, Twitter, Linkedin […]

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Posts from Social Shmooze for 07/31/2014

July 31, 2014 0 Comments
Posts from Social Shmooze for 07/31/2014

Social Shmooze Newsletter for 07/31/2014 – Read article:  http://eepurl.com/Z8Udn

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Are You Making These 7 Lazy Pinterest Activities?

July 31, 2014 0 Comments
Are You Making These 7 Lazy Pinterest Activities?

Are you making these 7 Lazy Pinterest Activities? 7 Lazy Pinterest Activities to Avoid Are you using Pinterest for business? Are you doing it “right”? How do you know you are doing it right…exactly? – Read article:  http://purl.ws/8gv

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5 Reasons LinkedIn Has Lost Its Luster

July 31, 2014 0 Comments
5 Reasons LinkedIn Has Lost Its Luster

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on. – Read article:  http://purl.ws/8gu

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9 Content Marketing Tools You Should be Using but Aren’t

July 31, 2014 0 Comments
9 Content Marketing Tools You Should be Using but Aren’t

You know that creating brilliant content is key to driving traffic to your website. Without valuable content that engages your audience, writing blogs and posting to social media becomes a lot like throwing paint against the wall and hoping it sticks. You put something out in cyberspace multiple times a week and hope that your […]

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Custom business analytics dashboards for iPhones and iPads

July 30, 2014 0 Comments
Custom business analytics dashboards for iPhones and iPads

Analyzing the hard figures from your website can be extremely useful, but a bit overwhelming for some. In the past, Echobox has provided action suggestions to go along with its data, and now Numerics is an app that simplifies and customizes business analytics, making it easier for companies to track their numbers using mobile devices. […]

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7 Must-Have Networking Apps to Boost Your Social Media Marketing

July 30, 2014 0 Comments
7 Must-Have Networking Apps to Boost Your Social Media Marketing

Do you want to build strong relationships around your brand? Are you using networking apps to connect online? Networking with the right people can make your brand stronger and more responsive. In this article you’ll discover how seven networking apps to build relationships. – Read article:  http://purl.ws/8h1

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