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Archive for November, 2014

The Essential How To Guide on Generating Leads with Business Blogging

November 24, 2014 0 Comments
The Essential How To Guide on Generating Leads with Business Blogging

In the introduction of this guide divided into five sections, I’ve talked about how blogging supports your business goals and why it should be a key component in driving revenue. – Read article:  http://icl.ink/s3

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The Essential How to Guide on Generating Leads with Business Blogging

November 24, 2014 0 Comments
The Essential How to Guide on Generating Leads with Business Blogging

Blogging is not just about content, publishing posts and hoping for the best. Done well with the right structure it can be a powerful portal for revenue. – Read article:  http://icl.ink/s2

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6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

November 24, 2014 0 Comments
6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

“Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.” Read more: http://icl.ink/s1

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B2Bs Can’t Afford To Avoid Marketing On LinkedIn

November 24, 2014 0 Comments
B2Bs Can’t Afford To Avoid Marketing On LinkedIn

Just because LinkedIn has the reputation of being the suit and tie of the social media world doesn’t mean it lacks value. A lot of marketers have passed over the site on first glance because they saw it as too stuffy and not as social as its cousins, Twitter and Facebook. – Read article:  http://icl.ink/s0

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It’s Time to Stop Automated Press Release Distribution for SEO

November 24, 2014 0 Comments
It’s Time to Stop Automated Press Release Distribution for SEO

One of the services we provide to our clients is monitoring the quality of backlinks to their site. Since Google has actively targeted domains with links from troublesome sources, we’ve seen a number of clients struggle – especially those who hired SEO firms in the past that backlinked. – Read article:  http://icl.ink/rz

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7 Questions to Ask Your Agency Before You Sign

November 24, 2014 0 Comments
7 Questions to Ask Your Agency Before You Sign

We love working with other agencies. Our expertise in search engine optimization and content strategies has been a resource for all of our agency partners and we continue to grow that portion of our business. We work with a lot of great development, design and public relations folks and what we have in common with […]

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[Podcast] Episode #26: What The Heck is Content Marketing Anyway?

November 10, 2014 0 Comments
[Podcast] Episode #26: What The Heck is Content Marketing Anyway?

I love the term “Content Marketing”. I find myself using it to describe anything that an organization creates. But, I’ve discovered that there are as many definitions for the term as their are professionals that use it!  In this episode, Laura and I talk about the definition of content marketing and what it is and […]

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When Is a Blog the Right Form of Content Marketing?

November 10, 2014 0 Comments
When Is a Blog the Right Form of Content Marketing?

According to the experts, a blog will solve all your Internet woes.  Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space. – Read article:  http://purl.ws/9el

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Landing Page Copywriting Mistakes That Leave Your Visitors Confused

November 10, 2014 0 Comments
Landing Page Copywriting Mistakes That Leave Your Visitors Confused

Keep ‘em guessing.  It may work on a first date but it’s not a good tactic for your landing pages.  Why?  Because ambiguity in your copy can be a conversion killer.  Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do. More often than […]

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Are We Speaking The Same (Marketing) Language?

November 10, 2014 0 Comments
Are We Speaking The Same (Marketing) Language?

CTR. Algorithm. MQL. Are you feeling confused yet?  The world of inbound marketing is rapidly changing, and some pretty confusing terminology has popped up along with it.  If you’re wondering whether marketers should really understand all of the latest acronyms and terminologies, they definitely should. Not only will it give you the power to seem smarter, […]

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