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Archive for February, 2015

Stop Losing Traffic From A/B Testing

February 12, 2015 0 Comments
Stop Losing Traffic From A/B Testing

The best websites have mastered A/B testing, but they’re still leaving a lot of performance on the table. A/B testing without personalization is like peanut butter without jelly. If option A wins a test with 60% of your audience, the other 40% of your audience who preferred option B are left out in the cold […]

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8 Compelling Ways To Tell 140 Character Stories On Twitter

February 2, 2015 0 Comments
8 Compelling Ways To Tell 140 Character Stories On Twitter

With nearly 300 million users, Twitter is one of the most effective means of getting your message to your target audience. With a mind-boggling amount of tweets circulating on a daily basis, your challenge is to make your message stand out and get noticed. You also have to maximize the 140-character limit allotted per tweet. […]

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3 Often Forgotten LinkedIn Tools That The Pros Use

February 2, 2015 0 Comments
3 Often Forgotten LinkedIn Tools That The Pros Use

There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision makers, it’s never been faster, easier and more cost effective to get your message in front of potential clients, journalist, partners and even […]

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9 Effective Email Unsubscribe Pages

February 2, 2015 0 Comments
9 Effective Email Unsubscribe Pages

One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt in, people change their minds or decide they’re not actually interested in your content after […]

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3 Simple Ways to Personalize Content by Referral Source

February 2, 2015 0 Comments
3 Simple Ways to Personalize Content by Referral Source

Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I’m hearing a resounding, “No!” – Read article:  http://icl.ink/1vf

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