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Archive for April, 2015

The Unfortunate Reality Of Most Content Marketing Programs

April 17, 2015 0 Comments
The Unfortunate Reality Of Most Content Marketing Programs

A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely on Internet self-service research for their scouting when making buying decisions about many products and services. In my experience with clients, 60-80 percent of the typical customer journey now takes place unaided and online. The […]

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Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

April 17, 2015 0 Comments
Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case. Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another. However, I believe that it is important to optimize […]

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