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Charlene Li on social media: companies, professionals, metrics and social customer service

April 9, 2013 0 Comments

The following three (3) videos are from a late 2012 interview with Charlene Li (@charleneli), co-author of  ”Groundswell” and author of New York Times bestseller “Open Leadership”.   Charlene is the founder of Altimeter Group, an advisory firm that helps companies and industries leverage their work on social media.  Enjoy!

PART 1 “Companies are still very nervous about social media. Because they are so used to having everything working perfectly, with everything under their control.”



PART 2 “The most important skill I’ve heard of is when someone is crazy about creating relationships and being consumer focused.”



PART 3 “How to operationalize social media so that it won’t be just an experiment. Instead, social media will become mission critical and part of the companies operation.”



Thank you “scup” –

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Social Media, Networking and Marketing Shmooze.

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