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The Unfortunate Reality Of Most Content Marketing Programs

April 17, 2015 0 Comments

A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing.

People rely on Internet self-service research for their scouting when making buying decisions about many products and services. In my experience with clients, 60-80 percent of the typical customer journey now takes place unaided and online. The old days of getting a “hot” lead to your salesperson and then having them hard-close are long gone.

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Social Media, Networking and Marketing Shmooze.

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