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Tag: Analytics

5 tips to define the best keywords for your social media monitoring

April 9, 2013 0 Comments
5 tips to define the best keywords for your social media monitoring

The efficiency of any Social Customer Service initiative depends on good social media monitoring. This in turn directly depends on the quality of the keywords you select. Here are 5 tips to help define the search terms you use in your monitoring. 1. Clearly define what you need to “hear.” Think carefully about possible keywords and how they […]

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Six Methods For Measuring Social Media

April 4, 2013 0 Comments
Six Methods For Measuring Social Media

In its “Social Media ROI Cookbook,” Altimeter Group identifies the six methods that organizations use to measure their social results on a day-to-day basis. Three of the methods are categorized as “top down” methods and three as “bottom up.” Top down The top down methods, which rely on the user to draw conclusions based on […]

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Do you know what your video analytics are?

March 20, 2013 0 Comments
Do you know what your video analytics are?

These days if you want to engage your audience, you’re going to need to go multimedia, and that often means video, usually embedded video.  The problem is, once you use embeds, you have no idea what your users are doing with it.  You end up with no visibility on their actual engagement. VidAnalytic is your […]

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