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Tag: B2B

A Guide to Measuring B2B Marketing Success

December 1, 2014 0 Comments
A Guide to Measuring B2B Marketing Success

Many companies struggle to compartmentalize and develop a consistent set of marketing metrics with their business-to-business marketing efforts. This infographic from g2m solutions is a compilation of B2B marketing metrics that they expound on further in their Measuring Marketing ROI ebook. – Read article:  http://icl.ink/sz

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B2Bs Can’t Afford To Avoid Marketing On LinkedIn

November 24, 2014 0 Comments
B2Bs Can’t Afford To Avoid Marketing On LinkedIn

Just because LinkedIn has the reputation of being the suit and tie of the social media world doesn’t mean it lacks value. A lot of marketers have passed over the site on first glance because they saw it as too stuffy and not as social as its cousins, Twitter and Facebook. – Read article:  http://icl.ink/s0

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