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Tag: Conversion

5 Post-Conversion Strategies to Increase Customer Lifetime Value

November 7, 2014 0 Comments
5 Post-Conversion Strategies to Increase Customer Lifetime Value

As marketers, we tend to spend a disproportionate amount of time focusing on creating customers compared to retaining customers. And while the latter may sound like the job of the customer support team, smart marketers understand that the two are linked. – Read article:  http://purl.ws/9dt

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10 Conversion Psychology Resources That Will Make You a Smarter Marketer

September 22, 2014 0 Comments
10 Conversion Psychology Resources That Will Make You a Smarter Marketer

Smart marketers know that conversion rate optimization is important.  We run A/B tests to test our assumptions, but we’re sometimes left to wonder what it is about the winning variation that just makes it convert better.  It doesn’t have to be a mystery. The beauty of CRO is that it’s grounded in human psychology. Yep, […]

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