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Tag: Digital

The Smart Marketer’s Guide to Generating Higher ROI from Email Throughout the Consumer Purchase Path

March 20, 2013 0 Comments
The Smart Marketer’s Guide to Generating Higher ROI from Email Throughout the Consumer Purchase Path

Today’s digital marketing offers many different channels that the average brand uses to reach customers, leading to an increase in touchpoints along the purchase path. These channels are not mutually exclusive; rather they influence and are influenced by one another in a given campaign. e-Dialog has created a study that looks specially at one such […]

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