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Tag: google

Google Webmasters Scared the Crap out of Me!

October 27, 2014 0 Comments
Google Webmasters Scared the Crap out of Me!

We’ve been working day and night preparing the Marketing Technology blog for an upcoming design change. Work has included going back through 4,000 blog posts – ensuring we have featured images, the content isn’t out of date (like platforms that have gone out of business), and ensuring we don’t have other strange problems… like about […]

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Search Marketers Tear Into Google Over AdWords Exact Match Change

August 15, 2014 0 Comments
Search Marketers Tear Into Google Over AdWords Exact Match Change

Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late Thursday.  If you missed the news, Google said that AdWords will no longer allow advertisers to prevent their ads from showing up on “close variants” of their keywords — i.e., ads will, by default, show […]

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The Complete Guide to Google+ for B2B Marketing [Infographic]

August 12, 2014 0 Comments
The Complete Guide to Google+ for B2B Marketing [Infographic]

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective […]

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Google+ University – A Complete Curriculum for Business

August 2, 2014 0 Comments
Google+ University – A Complete Curriculum for Business

For businesses who want to leverage Google+ to promote and market their business, there’s a sharp learning curve. The mechanics of the social network are different than others, and once you’ve mastered those, there’s still a unique culture that needs to be understood. – Read article:  http://purl.ws/8i1

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What’s Google’s Biggest Fear? Native Search

July 31, 2014 0 Comments
What’s Google’s Biggest Fear? Native Search

Historically, consumers have used Google for research in every step of the purchasing process, all the way up the sales funnel — starting with lifestyle search terms like [grass stains] to product consideration terms like [Tide reviews] and purchase decision terms like [where to buy Tide online]. – Read article:  http://purl.ws/8h0

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An interactive graphic to show the benefit of each social platform.

March 20, 2013 0 Comments
An interactive graphic to show the benefit of each social platform.

An interactive graphic to show the benefit of each social platform for your business/brand. The Social Media Landscape infographic Source: http://www.cmo.com/2013/social-media-guide.html  

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