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Tag: Insights

Charlene Li on social media: companies, professionals, metrics and social customer service

April 9, 2013 0 Comments
Charlene Li on social media: companies, professionals, metrics and social customer service

The following three (3) videos are from a late 2012 interview with Charlene Li (@charleneli), co-author of  ”Groundswell” and author of New York Times bestseller “Open Leadership”.   Charlene is the founder of Altimeter Group, an advisory firm that helps companies and industries leverage their work on social media.  Enjoy! PART 1 “Companies are still very nervous […]

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50 Tried and True Social Insights from Real Marketers

March 21, 2013 0 Comments
50 Tried and True Social Insights from Real Marketers

Last year, Marketo embarked on their Social Marketing Rockstar Tour where they visited 15 cities across the nation to talk about implementing, executing, and measuring social strategy. They met marketing interns all the way up the ladder to CEOs, spoke to marketers from every industry, and networked with both large companies of 10,000+ employees and […]

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